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It’s our favorite season of the year: summer. And, while there’s nothing we love more than the feelingof sun, sand, and salt, the trick is to keep your hair happy and healthy through all the summer action.

Our expanding hair care collection is formulated with a super hydrating blend of Brazilian ingredients together with our exclusive proprietary SOL Seal Technology™ to build amazing hair strength, repair split ends, and help prevent future damage.

But, don’t wait until fall 2021 to start caring about your hair, get proactive by selecting the right nourishing products that can help prevent future damage before it starts. Here’s our summer edit of four amazing SOL-approved hair products to get you on the right track.


Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner

This powerful, award-winning haircare duo helps prevent breakage thanks to plant-based keratin micro-capsules that restore the damaged hair shaft andionically bond split ends together. Plus, both are formulated with our proprietary, patented damage-repairing andfrizz-fighting SOL Seal Technology™ for hair that’s 2x as strong.* Hair will be left feeling cleansed, but not stripped, thanks to our sulfate-free shampoo effortlessly hydrates. 

*When shampoo and conditioner are used together.


Triple Brazilian Butter™ Hair Repair Treatment

Think of a mask like a supercharged version of your favorite conditioner. It's a must-have especially if you experience dryness, color-treat and/or heat-style your hair frequently.  Our luxuriously rich combines a medley of rich, nourishing butters (Cupuaçu, Murumuru, and Tucumã) and SOL Seal Technology™ to stop damage before it begins. Our favorite SOL Babe tip is to apply this mask as a deep conditioning treatment before heading to the beach, pool, or even, your own backyard. You’ll enjoy some fun in the sun *and* your hair will drink up much needed moisture.


Brazilian Joia™ Dry Shampoo

Busy days can turn into busy nights, so dry shampoo can be a #strandsavior if you need a quick hair refresh (aka you’ll enjoy the feeling of freshly washed hair — without all the hard work!) A mix of Brazilian Kaolin Clay and Rice Starch pair brilliantly together to absorb excess oil, remove dirt and impurities, while Pro-Vitamin B5 gently nourishes the scalp and hair follicles. Simply spray, massage into the roots, then brush out to enjoy the lift, volume, and movement (p.s. in Brazil, we call this ginga, a popular Portuguese term) and even better, the scent of just-washed hair.

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